{"id":585,"date":"2015-08-12T16:13:29","date_gmt":"2015-08-12T15:13:29","guid":{"rendered":"http:\/\/www.agence-casanova.fr\/blog\/?p=585"},"modified":"2015-08-12T16:22:39","modified_gmt":"2015-08-12T15:22:39","slug":"le-manchot-royal","status":"publish","type":"post","link":"https:\/\/www.agence-casanova.fr\/blog\/2015\/08\/12\/le-manchot-royal\/","title":{"rendered":"Le Manchot Royal"},"content":{"rendered":"

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Je suis un inconditionnel de Linux, et plus particuli\u00e8rement de la distribution Ubuntu, qui est \u00e0 mes yeux, l’OS le plus aboutit pour une utilisation journali\u00e8re.<\/p>\n

Mais je vous ai d\u00e9j\u00e0 fait un article la dessus<\/a><\/p>\n

 <\/p>\n

J’ai toujours l’ambition de faire connaitre Linux autour de moi, et d’installer gratuitement Ubuntu <\/a>sur les PC Windows \u00e0 bout de souffle, et gangr\u00e9ner par les virus.<\/p>\n

Pour faire connaitre Linux, il nous faut des supports de communication performants, et le premier de ces vecteurs et le logo.<\/p>\n

\"Tux\"<\/a>Aujourd’hui le logo de Linux s’appelle TUX, il a \u00e9t\u00e9 cr\u00e9\u00e9 en 1996<\/a>, et en plus de donner une image d\u00e9su\u00e8te \u00e0 Linux, il nous rappelle l’iconographie ridicule des d\u00e9buts de l’internet. Je pense qu’il serait grand temps de lui faire un lifting, et je m’y suis attaqu\u00e9 pour vous donner ma vision et ma version d’une nouvelle identit\u00e9 graphique logotyp\u00e9.<\/p>\n

 <\/p>\n

Lorsqu’une marque ou un entit\u00e9 est repr\u00e9sent\u00e9e par un animal, il est plus que difficile de s’en soustraire, et ce n’est pas mon intention, cela fait partie du travail du communiquant, de prendre en compte l\u2019histoire du logo, et je ne perds pas de vue non plus que mon projet n’est qu’une proposition perdu dans la masse gigantesque d’internet, et qui ne sera probablement jamais remarqu\u00e9 par les d\u00e9cideurs et programmeur de ce codage informatique, mais rien ne m’emp\u00eache d’essayer et de l’envoyer naviguer sur la banquise internet.<\/p>\n

 <\/p>\n

\"Image6\"<\/a>

Recherche Google Image : le Manchot<\/p><\/div>\n

Donc le manchot est la mascotte de Linux, je me r\u00e9serve le droit de ne pas choisir le manchot pygm\u00e9e qui est \u00e0 l’origine du logo actuel, et je m’en vais me nourrir de photos de manchot sur Google images.<\/p>\n

C\u2019est sans conteste un animal gracieux, autant dans les courbes, que dans la simplicit\u00e9 et l’\u00e9l\u00e9gance de ses couleurs, le noir et blanc sont les deux tonalit\u00e9s les plus utilis\u00e9es dans le monde des logotypes, car tr\u00e8s facile d\u2019utilisation, contraste et lecture facile, cela commence donc pas mal.<\/p>\n

\"manchot-royal\"<\/a>Les deux ailes ou nageoires sont la caract\u00e9ristique \u00e9vidente que je devrais utiliser pour faire reconnaitre l’animal rapidement, sont flanc d’un blanc immacul\u00e9 en fera partie aussi.<\/p>\n

 <\/p>\n

La touche orange du bec et du cou donnera la \u00ab\u00a0Touch\u00a0\u00bb \u00e0 ce logo, et cela lui permettra de sortir des duos fr\u00e9quemment utilis\u00e9s, me voila donc fix\u00e9 noir, blanc et orange.<\/p>\n

Je cr\u00e9e l\u2019esquisse dans l\u2019id\u00e9e de simple courbes \u00e0 l\u2019\u00e9paisseur variable, il me faut \u00e9conomiser les courbes, car tout le travail de cr\u00e9ation d\u2019un logo ce trouve dans sa simplicit\u00e9 de cr\u00e9ation et dans sa facilit\u00e9 de lecture, je garde donc \u00e0 l\u2019esprit qu\u2019il faut reconnaitre rapidement l\u2019animal, j\u2019ai donc simplifi\u00e9 les formes du manchot par 4 jets de plume.<\/p>\n

\"Image5\"<\/a>

Esquisses<\/p><\/div>\n

 <\/p>\n

Voici un exemple de mon travail d\u2019esquisse, je vous ai simplifi\u00e9 et effac\u00e9 quelques vues, pour que vous ayez une vue rapide des \u00e9tapes dessin\u00e9s.<\/p>\n

Les valeurs que j\u2019ai essay\u00e9 de d\u00e9fendre avec ce logo sont la fiabilit\u00e9, la cr\u00e9ativit\u00e9, le professionnalisme, mais avant tout le s\u00e9rieux qui est \u00e0 mes yeux le principal argument manquant \u00e0 TUX\u2026<\/p>\n

Linux n\u2019est pas un langage de Geek, qu\u2019il faut bricoler pour que \u00e7a marche, c\u2019est un codage libre et gratuit, et la base de bon nombre de distributions de premier plan tel que Ubuntu ou Debian, reconnu au niveau international, ne faisant que progresser, aussi accessibles aux particuliers qu\u2019aux entreprises.<\/p>\n

 <\/p>\n

\"Logo-Linux-08-2015-V1\"<\/a>

Format JPG – Linux Logo<\/p><\/div>\n

 <\/p>\n

 <\/p>\n

Bref, voici donc ma premi\u00e8re proposition de logotype pour Linux, t\u00e9l\u00e9chargeable et bien entendu libre de droit tout comme Linux et Ubuntu, et si j\u2019ai le temps, je tenterais dans faire d\u2019autres…<\/p>\n

 <\/p>\n

T\u00e9l\u00e9chargeable en version PDF ici<\/a><\/p>\n

T\u00e9l\u00e9chargeable en version JPG ici<\/a><\/p>\n

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 <\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[160,162,161,163,111],"class_list":["post-585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphisme","tag-linux","tag-logotype","tag-opensource","tag-tux","tag-ubuntu"],"yoast_head":"\nLe Manchot Royal - Le Mag de l'agence<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agence-casanova.fr\/blog\/2015\/08\/12\/le-manchot-royal\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Manchot Royal - Le Mag de l'agence\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agence-casanova.fr\/blog\/2015\/08\/12\/le-manchot-royal\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Mag de l'agence\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-12T15:13:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-08-12T15:22:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.agence-casanova.fr\/blog\/wp-content\/uploads\/2015\/08\/intro-linux.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"580\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"kazz\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"kazz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.agence-casanova.fr\\\/blog\\\/2015\\\/08\\\/12\\\/le-manchot-royal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agence-casanova.fr\\\/blog\\\/2015\\\/08\\\/12\\\/le-manchot-royal\\\/\"},\"author\":{\"name\":\"kazz\",\"@id\":\"https:\\\/\\\/www.agence-casanova.fr\\\/blog\\\/#\\\/schema\\\/person\\\/bbfc4e2f5c2a9e725bead61ad7ce77db\"},\"headline\":\"Le Manchot Royal\",\"datePublished\":\"2015-08-12T15:13:29+00:00\",\"dateModified\":\"2015-08-12T15:22:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.agence-casanova.fr\\\/blog\\\/2015\\\/08\\\/12\\\/le-manchot-royal\\\/\"},\"wordCount\":709,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.agence-casanova.fr\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agence-casanova.fr\\\/blog\\\/2015\\\/08\\\/12\\\/le-manchot-royal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.agence-casanova.fr\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/intro-linux.jpg\",\"keywords\":[\"Linux\",\"Logotype\",\"OpenSource\",\"TUX\",\"Ubuntu\"],\"articleSection\":[\"Graphisme\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.agence-casanova.fr\\\/blog\\\/2015\\\/08\\\/12\\\/le-manchot-royal\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.agence-casanova.fr\\\/blog\\\/2015\\\/08\\\/12\\\/le-manchot-royal\\\/\",\"url\":\"https:\\\/\\\/www.agence-casanova.fr\\\/blog\\\/2015\\\/08\\\/12\\\/le-manchot-royal\\\/\",\"name\":\"Le Manchot Royal - 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